Typography

  • Our Fonts

    Our display font is League Gothic, a condensed sans serif that references INK’s confidence and bold marketing solutions when used in all-caps.

    Our secondary headline and body copy font is Brandon Text, a warm, geometric sans serif designed for legibility.

    Brandon Text BoldContext-giving titles that precede high level headings

    Our Partnership

    League GothicHigh level headings

    Rethinking
    What’s Possible

    Brandon Text BoldLow level headings and emphasized paragraphs

    For more than 15 years, INK has helped B2B marketers move beyond what’s predictable by rethinking what’s possible.

    Brandon Text Regular Body copy

    We’re a mix of left and right brain thinkers who thrive on problem-solving and new ideas. We ask the right questions and we don’t wait on your call to get things done. Our best work draws from the collective strength of our team to form integrated communications programs.

  • Legibility Guidelines

    • Font size: Refer to the medium-specific typography scales below when choosing the font sizes for your collateral. Through testing, we've found that these values work in most normal instances; however, your specific use case may require different font sizes.
    • Line height: Refer to the medium-specific typography scales below when specifying the space between lines of copy. Generally, our collateral should follow this scale.
    • Line length: It is considered a good practice to keep lines of paragraph copy between 50-75 characters. Cases vary depending on the situation, but this serves as a general rule when designing layouts.
    • Text alignment: Our content is typically left-aligned. Be thoughtful and purposeful in deviating from that standard, as justifying, centering, and right-aligning text can lead to decreased readability.
    • Font weight: Use the bold version of Brandon Text to add emphasis and differentiate content hierarchy.

  • Powerpoint Typography Scale

    Type Style Font Family Font Size Line Height Text Transform Letter Spacing
    Heading XXL League Gothic 60pt 0.8 Uppercase ---
    Heading XL League Gothic 44pt 0.8 Uppercase ---
    Heading LG League Gothic 32pt 0.8 Uppercase ---
    Heading MD League Gothic 24pt 0.8 Uppercase ---
    Eyebrow Title Brandon Text Bold 14pt 1 Uppercase 0.7
    Paragraph Heading Brandon Text 20pt, 16pt, 12pt 1.125 --- ---
    Body Copy Brandon Text 20pt, 16pt, 12pt 1.125 --- ---

  • Web Typography Scale

    (1rem = 10px)

    Type Style Font Family Font Size Line Height Text Transform Letter Spacing
    Heading XXL League Gothic 16rem 0.9 Uppercase ---
    Heading XL League Gothic 8rem 0.9 Uppercase ---
    Heading LG League Gothic 4rem 0.9 Uppercase ---
    Heading MD League Gothic 2.7rem 0.9 Uppercase ---
    Eyebrow Title Brandon Text Bold 1.6rem 1.3 Uppercase .05em
    Paragraph Heading Brandon Text 2rem 1.5 --- ---
    Body Copy Brandon Text 1.8rem 1.5 --- ---
    Small Text Brandon Text 1.5rem 1.3 --- ---

  • WIP Print Typography Scale

    (Applies primarily to letter-sized paper)

    Type Style Font Family Font Size Line Height Text Transform Letter Spacing
    Heading XXL League Gothic 60pt 54pt Uppercase ---
    Heading XL League Gothic 45pt 40.5pt Uppercase ---
    Heading LG League Gothic 31.5pt 28.35pt Uppercase ---
    Heading MD League Gothic 22.5pt 20.25pt Uppercase ---
    Eyebrow Title Brandon Text Bold 8pt 10.4pt Uppercase 50
    Paragraph Heading Brandon Text 10pt 15pt --- ---
    Body Copy Brandon Text 9pt 13.5pt --- ---
    Small Text Brandon Text 1.5rem 1.3 --- ---