Follow these guidelines to optimize INK content for SEO.
Keywords
- Choose a focus keyword or phrase for the article
- Use the keyword or phrase in the title and introduction paragraph
- Use the keyword or phrase about five times in the piece, distributed evenly throughout
Readability
- Keep sentences shorter than 20 wordsÂ
- Aim for short paragraphs
- Use subheadings to break up sections of more than 300 words
- Use bulleted lists when you can
- Use Hemingway to gauge readability and target a 9th grade level
Links
- Link to at least one internal (a page on the INK site) and one external source